Cost to win a client
Your headroom
Referrals are great. But how many will you get next month?
See whether paid search is worth it for you, on your own figures and live market data, before you spend a pound.
Run the numbers
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The quiet no one warns you about
For years the diary filled itself. This year it hasn’t.
Referrals always carried you, so you never built a second way to win clients. You never needed one, until now.
So you tried marketing once. It didn’t work.
Months with an agency, nothing to show for it.
Or leads quoting half your fee, the same enquiry sold to five firms.
That wasn’t marketing failing. It’s how it was sold to you.
Done right, it brings the clients who value you, the way referrals always did.
Before you trust the number
Paid search isn’t guesswork. Whether it pays comes down to two numbers.
It feels risky because you pay first and find out later. It doesn’t have to be. It comes down to two numbers:
- What a client is worth to you
- What it costs to win one
You can get a straight read on both before you spend a pound.
If a client is worth more than they cost to win, paid search pays. The bigger the gap, the more you grow.
It sounds obvious because it is. So here’s the question: do you know whether paid search would actually pay for a business like yours?
The 2-Minute Paid Search Validation
See whether paid search is worth it for you, on your own numbers.
You’re probably thinking about trying Google Ads but can’t tell if it’s worth the cost. Or you tried it once, it didn’t pay, and you wrote it off.
Either way: know before you spend a pound.
- A straight answer: strong fit, tight fit, or poor fit
- The numbers behind it: what a client is worth to you against what one costs to win
- How to make Google Ads actually worth it for you
Run the numbers
Free · Instant result
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What a Working System Looks Like
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The 6 Costly Ways a Fresh Google Ads Account Bleeds Budget
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What Your First 90 Days of Google Ads Should Look Like
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A real client result
Eight months of paid ads, no profit. Then £3,000 in month one.
One firm had spent eight months on Google Ads and given up, convinced it didn’t work for them. Wrong campaign, budget spread too thin, a page that barely converted. We rebuilt it. The first paid client came in month one: £3,000 billed, and 3x back on their ad spend in the first thirty days.
The validation runs the same math on your numbers that made this one pay.
Your numbers. Your decision.
No pitch and no commitment. Just your own figures and a straight answer: would paid search pay for you, or not?
Run the numbers
Apply for the free trialFree · Instant result